Evergreen
Field:
FMCG
Service:
Identity | Packaging
Evergreen Sweet House is an iconic heritage brand that has loyal customers spanning over generations.
Over the years, they opened multiple outlets across Delhi.
They wanted something fresh while maintaining their rich history and heritage of “Mithai” (sweets) shops in Delhi.
The logomark and typography were perfected for digital use from their existing legacy identity.
We also introduced other marks that helped differentiate the bakehouse from the sweet house without straying too far from the original identity.
We used a modern sans-serif typeface that could be used on both print and digital spaces.
Our goal was to create a visual identity that lends itself to the Indian Charm without losing out on functionality and readability.
We used a combination of traditional patterns and new-age illustrations to create something fresh, yet nostalgic.
These boxes can be used for any celebratory occasion and holiday season.
For the Evergreen Bake House, we created a separate visual identity that was distinct enough from the Sweet House but still falling under the overall visual identity of Evergreen.
The Bake House has a chic, modern & abstract aesthetic,
and derives elements from the brand's name.
We extended the same pattern based visual identity to their takeaway packaging like wrapping paper and paper cups for cold and hot beverages.
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