Every engagement follows the same disciplined sequence, whether you need naming, identity, or both. We start with a discovery and strategy phase — competitive audit, audience definition, positioning — before any creative work begins. From there, naming (if in scope) moves through structured rounds of exploration, linguistic and trademark screening, and shortlisting. Once a name is locked (or if you're starting with an existing one), identity design begins: logo concepts, color and type systems, and a full brand guideline document so the identity holds up consistently across packaging, web, and every future touchpoint — not just the pitch deck.