We begin by understanding the category context — what's already on shelf, what materials and print processes are realistic for your budget and volume, and what regulatory or label-content requirements apply (especially relevant for FMCG and food/beverage brands). From there we develop structural and graphic concepts, refine the strongest direction through your feedback, and move into print-ready production files — die-lines, bleed and safety margins, Pantone/CMYK specs, and material recommendations — so what you approve on screen is what actually comes off the press. For brands with existing identity systems, we ensure every packaging execution stays consistent with your established brand guidelines; for brands building packaging from scratch, this often runs alongside our identity work rather than after it.