SOCIAL MEDIA
MANAGEMENT

SOCIAL MEDIA
MANAGEMENT

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What We Do: Social Media That Actually Looks Like Your Brand

Most brands treat social media as an afterthought — inconsistent visuals, off-brand copy, posting whenever someone remembers to. MELD's social media management service brings the same brand discipline we apply to identity and packaging to your content calendar, feed design, and captions, so your social presence looks like it belongs to the same brand as your website and packaging — not like a different, less-considered version of it. We handle content strategy, graphic design for social, copywriting, and scheduling, across Instagram, LinkedIn, and whichever platforms actually matter for your audience — not every platform by default.

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What We Do: Social Media That Actually Looks Like Your Brand

Most brands treat social media as an afterthought — inconsistent visuals, off-brand copy, posting whenever someone remembers to. MELD's social media management service brings the same brand discipline we apply to identity and packaging to your content calendar, feed design, and captions, so your social presence looks like it belongs to the same brand as your website and packaging — not like a different, less-considered version of it. We handle content strategy, graphic design for social, copywriting, and scheduling, across Instagram, LinkedIn, and whichever platforms actually matter for your audience — not every platform by default.

Bed

What We Do: Social Media That Actually Looks Like Your Brand

Most brands treat social media as an afterthought — inconsistent visuals, off-brand copy, posting whenever someone remembers to. MELD's social media management service brings the same brand discipline we apply to identity and packaging to your content calendar, feed design, and captions, so your social presence looks like it belongs to the same brand as your website and packaging — not like a different, less-considered version of it. We handle content strategy, graphic design for social, copywriting, and scheduling, across Instagram, LinkedIn, and whichever platforms actually matter for your audience — not every platform by default.

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Our Process: From Content Strategy to Scheduled Posting

We start by defining what the account is actually for — brand awareness, community, lead generation, e-commerce traffic — since that shapes everything downstream, from which platforms we prioritize to what a "good post" even means for your brand. From there we build a content calendar and pillar structure (recurring content themes that keep the feed cohesive rather than random), design templates that flex across a month of posts while staying visually consistent with your brand guidelines, write captions in your brand voice, and handle scheduling and posting. We review performance on a regular cadence and adjust the content mix based on what's actually resonating, rather than running the same calendar on autopilot indefinitely.

Woman

Our Process: From Content Strategy to Scheduled Posting

We start by defining what the account is actually for — brand awareness, community, lead generation, e-commerce traffic — since that shapes everything downstream, from which platforms we prioritize to what a "good post" even means for your brand. From there we build a content calendar and pillar structure (recurring content themes that keep the feed cohesive rather than random), design templates that flex across a month of posts while staying visually consistent with your brand guidelines, write captions in your brand voice, and handle scheduling and posting. We review performance on a regular cadence and adjust the content mix based on what's actually resonating, rather than running the same calendar on autopilot indefinitely.

Woman

Our Process: From Content Strategy to Scheduled Posting

We start by defining what the account is actually for — brand awareness, community, lead generation, e-commerce traffic — since that shapes everything downstream, from which platforms we prioritize to what a "good post" even means for your brand. From there we build a content calendar and pillar structure (recurring content themes that keep the feed cohesive rather than random), design templates that flex across a month of posts while staying visually consistent with your brand guidelines, write captions in your brand voice, and handle scheduling and posting. We review performance on a regular cadence and adjust the content mix based on what's actually resonating, rather than running the same calendar on autopilot indefinitely.

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Who We Work With

MELD manages social media for the same range of FMCG, fashion, wellness and D2C brands we do identity and packaging work for, as well as clients who come to us purely for ongoing content and management without a full rebrand. Based in Chennai and working with clients across India and internationally, this is typically an ongoing monthly retainer service rather than a one-off project, since consistent posting is what actually builds an audience over time.

Woman Glasses

Who We Work With

MELD manages social media for the same range of FMCG, fashion, wellness and D2C brands we do identity and packaging work for, as well as clients who come to us purely for ongoing content and management without a full rebrand. Based in Chennai and working with clients across India and internationally, this is typically an ongoing monthly retainer service rather than a one-off project, since consistent posting is what actually builds an audience over time.

Woman Glasses

Who We Work With

MELD manages social media for the same range of FMCG, fashion, wellness and D2C brands we do identity and packaging work for, as well as clients who come to us purely for ongoing content and management without a full rebrand. Based in Chennai and working with clients across India and internationally, this is typically an ongoing monthly retainer service rather than a one-off project, since consistent posting is what actually builds an audience over time.

FAQ.

FAQ.

FAQ.

Clarifying Deliverables Before They Begin, With Real Process and Honest Answers

01

What exactly is included in social media management?

What exactly is included in social media management?

02

How many posts per week or month do we get?

How many posts per week or month do we get?

03

Do you create original photography and video, or just design around existing assets?

Do you create original photography and video, or just design around existing assets?

04

Do you write the captions, or do we need to review/approve them?

Do you write the captions, or do we need to review/approve them?

05

Is this a month-to-month service, or do we need to commit to a long contract?

Is this a month-to-month service, or do we need to commit to a long contract?

06

Do you handle paid social ads (boosting posts, running campaigns) as well?

Do you handle paid social ads (boosting posts, running campaigns) as well?